Last night, in our online Journalism class we had the wonderful opportunity to listen to Ricardo Lopez, a Miami Herald visual journalist. His presentation was extremely helpful and fascinating, especially to those – like me -- interested in media convergence.
Lopez had great tips:
1. Video is an emotional medium, which allows us to show our audience conflict, emotion and motion.
2. In an online visual short report it is very important to let the audience get a full sense of the main character and its story, without interruptions. As he said, “let the subject drive the bus.”
3. Be always open for changes, but make sure you have a direction! Be constantly aware of what your story is about.
4. Seventy percent of the video is audio. It is what moves a story forward.
5. Make sure to avoid noises when doing an interview. Questions for video are few, focused and to the point. Get full sentences and make sure to don’t interrupt… let the subject talk.
That means: shut up and listen, listen, and listen!
What a great concept!
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